COLMAN'S

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Q: What is Colman’s mustard?

A: Hot and yellow.

Colman’s is renowned for its scorching yellowness, all this campaign needs is hot yellow things.

Product Collab.

Colman’s infused cream makes you feel like you’re in the sun, even in dreary British weather.

This cream gives you the sensation of sunburn without the actual lasting damage.

Guerrilla.

Replace sauna water with Colman’s across the country.

You thought saunas were hot before? They were.

But now they’re even hotter.

Hopefully no one is seriously injured.

Product.

Colman’s hot tubs. Feel that mustardy burn over your whole body.

Activation.

Voiceover read from a hot tub.