IMODIUM
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IMODIUM ///
Facts:
1 in 10 people have IBS.
In an average lifetime, 3 years are spent on the toilet.
Imodium cures IBS and shortens those 3 years.
Uber Eats partnership.
It would be a helpful addition to Uber Eats if you could easily add Imodium to your fast food order.
Guerrilla.
Imodium vending machines placed next to real ones. A reminder that unhealthy food cause bowel issues.
Sandwich board indicating the nearest Imodium vending machine.
PR stunt.
Putting the 3 years on the toilet into perspective.
You could watch Titanic 8086 times.
Apollo 11 could complete its mission 150 times.